TikTok (or Douyin) is a short video sharing platform. In just two years it has amassed more than half a billion users. Short videos and live streaming have become a more important focus for marketing in China in the last 12 months. According to a survey by AdMaster, in 2017 only 22% of respondents said short videos and live streaming were one of the leading social media marketing tactics they used. This had risen to 62% last year and is set to continue rising. With such a solid user base, there is no doubt that brands looking to gain traction in the Chinese market should tap into this.