WeChat enables companies and individuals to create “WeChat Official Platform” in order to promote their company or brand. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them. When accessing one of these accounts, you can usually click a bottom-menu linking to a HTML5 website which might sell products or services.
To a large extent, WeChat marketing is the art of gaining followers to your account, getting them actively engaged with it and eventually converting them to customers through the bottom-menu which they can use to purchase items or reach out to you.
WeChat Pay is a payment feature integrated into the WeChat app; users can complete payment quickly with smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfil the full range of scenarios your customers expect to fulfil different payment situation.
WeChat can handle all the ways your users want to pay, whether it is via Quick Pay, QR Code, In-App Web-Based, or Native In-App Payments.
Online to Offline (O2O)
Online to offline or O2O is the link between ‘online discovery’ and actual commerce in the physical world.The main driver behind O2O is mobile commerce. More than 92 percent of Chinese mobile internet users used mobile payments in 2018 thanks to Wechat Pay and Alipay platforms.
The fast improvement of wireless networks, the large market of new internet users, the high adoption rate of QR codes and the fact that more Chinese people own a smartphone than a traditional computer offer a suitable environment for the development of online services.
The WeChat ecosystem has resulted in an economy of merchants, members, business we-official hubs, we-payment, micro-activity. This has formed mainstream online and offline WeChat interactive marketing.
WeChat Shop (WeShop) is software that helps sellers open their stores on their mobile phones. WeShop is a part of WeChat, users can access to the WeShop within the WeChat or download the WeShop App from App Store.
As a new product of mobile, anyone can open your own store through mobile phone number and share it with the SNS platform to promote the store and facilitate the transaction. Consumers can pay easily through the WeChat pay.